La Nueva Esperanza is a town in the municipality of La Reforma, located in the upper part of the southern coastal mountain range facing the Pacific Ocean.
It was originally inhabited by Mixtecos of the Tacuate ethnic group, however, during the Mexican Revolution of 1910, the local population dispersed to safer places, leaving the town empty. At the end of the revolution, the town was repopulated mostly by new people who named it Nueva Esperanza (New Hope), as a symbol of a new beginning.
The population at the beginning was dedicated to the production of sugar cane to produce panela or sugar. They also planted corn and the women were dedicated to the housework, embroidery and sewing blankets. Coffee began to be sown in 1950 and now the entire population is dedicated to coffee production.
The producer carries out the pulping process on the same day the coffee is harvested. The coffee must be ripe and at its optimum point. Before the pulping process the producer removes the coffee brought from the harvest in order to ensure that only ripe coffee is produced; with this activity, the producer removes immature, dry coffee that has been damaged by insects or diseases.
Once depulped, it is left to ferment for a period of 12 hours. Depending on the climate it can be a little more or less, and then washed in cement or wood tanks. The sun drying is done on cement floors or mats, and then the maltreated grains, husks, or other imperfections are removed by hand to leave a totally clean parchment characteristic of this area, the final storage is in the organization’s warehouse in the city of Oaxaca.